Masking Flavours
Masking natural flavour solutions help reduce off-notes and create food and drink products your customers love.
Even the most innovative recipes can present taste challenges. High protein ingredients, plant extracts, and added nutrients often bring along strong or undesirable flavours. These can include:
- Bitterness – common in protein powders and plant-based ingredients
- Astringency – creating a dry, mouth-coating sensation
- Earthy notes – often in vegetable-based proteins
- Sulphuric tones – sometimes linked to vitamins or minerals
If left unaddressed, these off notes can affect the overall flavour experience, and ultimately consumer view of the product. That’s where masking flavours come in.
What are masking flavours?
The Options
- Water soluble – ideal for shakes, functional beverages, and flavoured waters
- Fat dispersible – perfect for protein snacks, bars, and bakery items
- Oil soluble – suited to supplements, oils, and dressings
Where Can Masking Flavours Be Used?
- Protein products such as shakes, powders, and bars
- Plant based recipes like dairy alternatives or meat substitutes
- Functional and fortified beverages where added vitamins or minerals bring challenging notes
- Nutritional supplements in both liquid and powdered formats
With the right masking flavours, you can ensure your products deliver the clean, balanced flavour your customers expect. Get in touch with our team today to request samples or discuss the best masking flavour solution for your next product.
Contact us at 01442 822 621 or email sales@stringer-flavour.com to discuss your requirements today.
